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STYLE & HOLD
Real curls. Real movement. No frizz, no damage.
The Curl Menu
Your Easy 4-Step Routine

Step 1
Cleanse & Hydrate
Curls start with a clean foundation but everyone’s product choices will be unique to their hair type. In our home, we’ve got 6 different curl patterns under one roof, so we know there’s no one-size-fits-all approach! If you're curious you can check it out what we use in our routine here.​​

Step 4
Protect & Maintain
You won’t find us in bed without our bonnets—my husband has three little ladies wandering around the house in them! Not every day is a wash day, and this shower cap fits long hair perfectly, keeping curls dry and protected. And when it’s time to refresh? The only way to brush our curls is to soak them first!
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