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Terms & Conditions

General terms of use



The Service is owned or controlled by CURL ID LTD. These Terms and Conditions affect your legal rights and obligations.

Please read these Terms and conditions carefully. Your use of the Website (as defined below) constitutes your consent to this Agreement.


This Agreement is between you and CURL ID LTD (“Company”, “us", "we", or "our") concerning your use of (including any access to) the site currently located at (together with any materials and services available therein, and successor site(s) thereto, the “Website”). By using our CURL ID LTD service, whether accessible through the Website or its web application or consultation service (collectively, the “Service” you agree to accept these terms and conditions in full; accordingly, if you disagree with these terms and conditions or any part of these terms and conditions, you must not use our Website or Services.

Contact us


If you have any questions regarding these Terms and Conditions, or if you have any questions, complaints, claims or other legal concerns relating to CURL ID LTD or its business, please email



  • “Account” – a registered user account with CURL ID LTD website

  • “Website” –

  • “Content” means any data, text, files, information, usernames, images, graphics, photos, profiles, links and other content or materials.

  • “Product” means any digital or hair care products or related product purchased through the CURL ID LTD site.



If you register with our website, submit any material to our Website or use any of our Website services, we will ask you to expressly agree to these terms and conditions.



You must be at least 18 years of age to use our website; by using our website or agreeing to these terms and conditions, you warrant and represent to us that you are at least 18 years of age.


Privacy Policy

Please review our privacy policy which forms a part of these Terms and Conditions and governs your visit to the Website, so that you may understand our privacy practices.

Your Account

You warrant that the personal information which you are required to provide when you register as a customer is true, accurate and current in all respects. See our privacy policy regarding the treatment of your personal information.

You are responsible for ensuring that the personal information you provide to us is up to date. If your personal information changes then please notify us immediately by contacting

Alternatively, you can update your details through your user account.

You are responsible for maintaining the confidentiality of your account and password and for taking all reasonable measures to prevent unauthorised access to your account. You agree to accept responsibility for all activities that occur under your account or password. If you have reason to believe that your password has become known to somebody else, or is likely to be used in any way that is unauthorised by you, you should contact us immediately. If you forget your password we will reset it upon your request and send it to the email address, which you specified when you registered.

You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.

We reserve the right to refuse service and/or terminate accounts without prior notice if you violate these Terms and Conditions or if we decide, in our sole discretion, that it would be in CURL ID LTD’s best interests to do so.

Consent for Processing Data

By giving your consent, you approve of us saving the personal, and sometimes sensitive, information provided in your registration, consultation or via any questionnaires.

Modifications to product descriptions, services and prices

We will take all reasonable care to ensure that all details, descriptions, images, ingredients and prices of products appearing on the Website are correct at the time when the relevant information was entered onto the system; however, to the extent permitted by applicable law, we do not warrant that the product descriptions, colours or other content available on the Website are accurate, complete, reliable, current, or error-free. Although we aim to keep the Website as up to date as possible, the information including product descriptions appearing on this Website at a particular time may not always reflect the product exactly.

CURL ID LTD have the right to cancel the order in line with “Accepting Your Order”.

CURL ID LTD also have the right to change the price of an item available on the website without notice. Your final price will be confirmed via email.

Your order contract agreement between you and CURL ID LTD

Once you have completed your order on the “Website” we may send you a confirmation email to confirm we have received your order request. Please note that this is not an agreement that the order has been accepted. All orders are subject to availability and can be cancelled by CURL ID LTD at any time.

  • Once your order has been confirmed, the team will begin to process your order so changes are unable to be made.

  • Once you have completed your order on the Website, payment will be due immediately. If the payment has failed CURL ID LTD  are under no obligation to send the order. Payment can be made by any accepted payment methods available on the Website.

Once the order has been confirmed by our team or our suppliers you will receive a further email to confirm what items will be dispatched to you. Once you have received this email this is an agreement from CURL ID LTD to confirm that the order has been agreed.


Your order will be fulfilled within the timeframe shown in the confirmation email.

  • Should your order not arrive within 30 days please contact us.

  • Your order will be shipped to the address that has been supplied by the customer.

  • CURL ID LTD will not be held responsible for any errors that occur in the address that is submitted; it is the responsibility of the customer to provide a correct address.

International delivery

  • CURL ID LTD are able to ship to all the countries available at checkout. However, CURL ID LTD will not be responsible for cancellations for any orders that can’t be shipped to a country or location for any reason.

  • CURL ID LTD are not responsible for any customs and duties costs incurred to the customer.

Events outside of our control

Whilst CURL ID LTD endeavours to send your order to you as quickly as possible, there are scenarios that will cause delays which are out of our control.

Price and payment

  • Prices of items will be available on the website at all times. Prices are subject to change without any notice, this includes any promotions or product price adjustments.

  • You can pay by using payment methods available at checkout. Payment is due when you confirm your order and you will be charged immediately.

  • You may be able to pay via your local currency (GBP, USD, EUR) if your local currency is not available you will view all prices in GBP.

Our Liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy.

Products or Services

We do not warrant that the quality of any products, services, information, or other material obtained by you will meet your expectations, or that any errors in the Service will be corrected.

Results disclaimer

While we give you the tools and recommendations to incorporate in your lifestyle, there is no guarantee that you will receive the same results as the ones being displayed on our social channels. You accept the risk that any hair change results differ from one individual to another.

Any and all testimonials or transformation pictures we share on social media have been approved by our actual clients but are not intended to guarantee any other individual will achieve the exact same results.

Subscription information

Website Subscription Purchase

Any website subscription purchase is managed and billed by us.

All transactions are processed securely through our third party payment gateways including but not limited to: all major credit cards as well as Apple Pay, Klarna Online Bank Transfer, iDEAL and Giropay (depending on location).

You are responsible for notifying us of any change in your payment method. In case payment failure occurs for any reason, we reserve the right to cancel your subscription until we collect the full amount of your subscription.

Free trials
Your subscription may start with a free trial. The free trial will be set for a limited period as specified on the day of signing up.

We reserve the right to remove or change the free trial period at any time
Unless cancelled before the end of the free trial period, your subscription will automatically switch to a paid subscription, which will not be eligible for a refund.

Once signed up, any unused free trials will not be eligible for extension.

Only new users are eligible for Free Trials


We may offer promotional campaigns like special prices, student discounts, or additional free trials, from time to time. Those may be part of separate terms and conditions and it will be your responsibility to read and agree to those terms.


You can cancel your subscription at any time, regardless of your subscription status being “in Trial” or “Active”.

Your subscription will automatically renew and you will be charged, unless you cancel 24 hours before the start of your next billing period.

Once your subscription has been cancelled, you will still have access to the CURL ID LTD Member sites, until the end of your billing period.

Refunds are not eligible for the following reasons:
Unused subscription
Any other similar reason or event.

Acceptable use policy

This acceptable use policy sets out the terms between you and us under which you may access the Service. This acceptable use policy applies to all users of, and visitors to, the Service.

Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which form part of our Terms and Conditions.

Prohibited Uses

As a condition of your use of the Service, you will not use the Service for any purpose that is unlawful or prohibited by this Agreement, or would cause a breach of any applicable agreements with third parties to which you are bound (such as, by way of example, your agreement with your wireless data services carrier). You may not use the Service in any manner that in our sole discretion could damage, disable, overburden, impair or interfere with any other party’s use of the Service. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available through the Service. In addition, you agree not to use false or misleading information in connection with your user account, and acknowledge that we reserve the right to disable any user account with a profile which we reasonably believe is false or misleading (including a profile that impersonates a third party).

Rights and ownership

CURL ID LTD does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to CURL ID LTD  a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to our Privacy Policy.

You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

You represent and warrant that: (i) you own the Content posted by you on or through the Service or otherwise have the right to grant the rights and licenses set forth in these Terms and Conditions; (ii) the posting and use of your Content on or through the Service does not violate, misappropriate or infringe on the rights of any third party, including, without limitation, privacy rights, publicity rights, copyrights, trademark and/or other intellectual property rights; (iii) you agree to pay for all royalties, fees, and any other monies owed by reason of Content you post on or through the Service; and (iv) you have the legal right and capacity to enter into these Terms and Conditions in your jurisdiction.

The Service contains Content owned or licensed by CURL ID LTD  (“CURL ID LTD  Content”). CURL ID LTD Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and CURL ID LTD, CURL ID LTD owns and retains all rights in the CURL ID LTD Content and the Service. You will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the CURL ID LTD Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit the CURL ID LTD Content.

The CURL ID LTD name and logo are trademarks of CURL ID LTD, and may not be copied, imitated or used, in whole or in part, without the prior written permission of CURL ID LTD. In addition, all page headers, custom graphics, button icons and scripts are service marks, trademarks and/or trade dress of CURL ID LTD, and may not be copied, imitated or used, in whole or in part, without prior written permission from CURL ID LTD.

You agree that CURL ID LTD  is not responsible for, and does not endorse nor monitor, any third party Content posted within the Service. CURL ID LTD  does not have any obligation to pre-screen, monitor, edit, or remove any third party Content. If your Content violates these Terms and Conditions, you may bear legal responsibility for that Content.

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit and the letter of the following standards. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

  • Be accurate (where they state facts).

  • Be genuinely held (where they state opinions).

  • Comply with applicable law in the UK and in any country from which they are posted.

  • Contributions must not:

  • Contain any material which is defamatory of any person.

  • Contain any material which is obscene, offensive, hateful or inflammatory.

  • Promote sexually explicit material.

  • Promote violence.

  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.

  • Infringe any copyright, database right or trademark of any other person.

  • Be likely to deceive any person.

  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.

  • Promote any illegal activity.

  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.

  • Be likely to harass, upset, embarrass, alarm or annoy any other person.

  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.

  • Give the impression that they emanate from us, if this is not the case.

  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of our Terms and Conditions upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our site.

  • Immediate, temporary or permanent removal of any posting or material uploaded by you to our site.

  • Issue of a warning to you.

  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.

  • Further legal action against you.

  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

Intellectual Property

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

All content available on the Website, including, but not limited to, text, graphics, logos, button icons, images, audio clips, data compilations, and software, and the compilation thereof is the property of CURL ID LTD, its affiliates or partners. The trademarks, logos, and service marks displayed on the Website are the registered and unregistered marks of CURL ID LTD, its affiliates or partners, in the United Kingdom and other countries, and are protected by United Kingdom and international trademark laws.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

Third Party Links

We are not responsible for the content of any off-Website pages or any other Websites linked to or from the Website. Links appearing on the Website are for convenience only and are not an endorsement by us, our affiliates or our partners of the referenced content, product, service, or supplier. Your linking to or from any off-Website pages or other Websites is at your own risk. We are in no way responsible for examining or evaluating, and we do not warrant the offerings of, off-Website pages or any other Websites linked to or from the Website, nor do we assume any responsibility or liability for the actions, content, products, or services of such pages and Websites, including, without limitation, their privacy statements and terms and conditions. You should carefully review the terms and conditions and privacy policies of all off-Website pages and other Websites that you visit.

Changes to Terms

It is important to check our Terms regularly. We reserve the right to modify and make updates at any time. To the extent permitted by law, such modification shall be effective immediately upon posting of the modified Terms on the Website. If you continue to use or access our websites or Web shop, this means you agree to our updated or modified Terms. If at any time you decide that you do not agree with our Terms, you should stop using our Website immediately.

Changes to Website

We may update and change our site from time to time to reflect changes to our products, our users' needs and our business priorities or for any other reason.

Withdraw or Suspend Website

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.


You agree to defend, indemnify and hold harmless CURL ID LTD and its directors, officers, employees and agents from and against any and all claims, demands, suits, proceedings, liabilities, judgments, losses, damages, expenses and costs (including without limitation reasonable attorneys' fees) assessed or incurred by CURL ID LTD, directly or indirectly, with respect to or arising out of: (a) your failure to comply with these Terms; and (b) your breach of your obligations under these Terms.

Medical Disclaimer: CURLiD Hair Analysis Services

CURL ID LTD provides hair analysis services with the intention of offering personalised hair care recommendations based on the information provided by users. It is essential to note that CURL ID LTD is not a medical institution, and the services offered do not constitute medical advice or diagnosis.

  • Allergies and Sensitivities: While we strive to tailor product recommendations to individual profiles and consider reported allergies and sensitivities, CURL ID LTD cannot guarantee the complete absence of allergens in recommended products. Users with known allergies or sensitivities are advised to exercise caution and perform patch tests before applying any new products.

  • Professional Consultation: CURL ID LTD services are not a substitute for professional medical or dermatological advice. Users with underlying health conditions, allergies, or specific concerns are strongly encouraged to consult with qualified healthcare professionals before adopting any new hair care routine or using recommended products.


Liability Limitations: CURL ID LTD holds no liability for adverse reactions, allergies, or any negative outcomes resulting from the use of products recommended in the hair analysis report. Users assume full responsibility for their decisions to implement the suggested hair care routine, and CURL ID LTD disclaims any responsibility for the effectiveness or safety of recommended products.

Individual Responsibly: Users are responsible for providing accurate and up-to-date information about their health, allergies, and sensitivities. CURL ID LTD cannot be held responsible for any adverse effects resulting from incomplete or inaccurate information provided by users.

By using CURL ID LTD Hair Analysis services, users acknowledge and agree to the terms of this medical disclaimer. CURL ID LTD recommends exercising caution and consulting with healthcare professionals for personalised advice tailored to individual health circumstances.

If you have specific health concerns or conditions, it is crucial to seek advice from qualified medical professionals before making decisions related to your hair care routine.

For any inquiries or concerns, please contact CURL ID LTD at

User Agreement Upon Purchase:

By completing a purchase of any product or service from CURL ID LTD, you expressly acknowledge and agree to be bound by all the terms and conditions outlined in this agreement. It is your responsibility to read and understand these terms before making a purchase.


If you have any questions or concerns, please contact us at

Entire Agreement

These Terms constitute the entire agreement between you and CURL ID LTD regarding your use of the Website and the Services, and supersede all prior written or oral agreements related thereto.

These terms are governed by English law and the English courts shall have exclusive jurisdiction to hear any claim arising out of or in connection with these terms or the use of our products and services. You are using a website operated by CURL ID LTD.

We are CURL ID Limited, a company registered in England and Wales under company number 14206912. Referred to as “CURL ID LTD ” or “we” in this agreement. By accessing or using the CURL ID LTD Website or the CURL ID LTD Service(s) (together, the “Service”), however accessed, you agree to be bound by the following terms and conditions which consists of the following policies:

  • General Terms of Use

  • Acceptable Use Policy

  • Privacy Policy (and together, are the “Terms and Conditions”).


The Service is owned or controlled by CURL ID LTD. These Terms and Conditions affect your legal rights and obligations. If you do not agree to be bound by all of these Terms and Conditions, do not access or use the Service.


There may be times when we offer a special feature that has its own terms and conditions that apply in addition to these Terms and Conditions. In those cases, the terms specific to the special feature shall apply to the extent there is a conflict with these Terms and Conditions.

Contact us

If you have any questions about the Website or Services, please do not hesitate to contact us at

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